You have likely read one of those articles online about how video traffic has surpassed article traffic online. And how in a year or two video traffic will be 10 times more than article traffic online. And you have maybe thought - or been told by some guru - that as a result you need to use videos to get traffic.
Let's go through some numbers. When they are talking about video "traffic" what do they mean? They mean the number of kilobytes (kb) it takes to deliver a video. That is a very different definition than what marketers think of when they think of traffic. Marketers think of traffic as "the number of visitors that come to my site." But the statisticians who are writing these articles about video traffic surpassing article traffic are using a different definition for traffic.
Here's an example. Let's say you record a 5 minute video and your friend writes a 500 word article. If you get one visit and your friend gets one visitor, you both have equal traffic right? But the video take 500 kb to deliver to that visitor, and the article takes... 1 kb. So the people writing these articles about video traffic would say you had more traffic. 500 times more in fact. They would say you delivered 500 times more traffic than your friend with an article. And they would be right. Data traffic.
But in reality, if you had 500 visits to your article, and did 500 kb of traffic, you would then equal the videos data traffic. But you would have 500 visitors instead of 1.
Here's the proof. Google generally shows in their search results what they believe will get the most views, rights? So do a test. Go to Google and Google your favorite keyword. Look at the top 10 results. How many articles, and how many are videos? Think about this a little.
Humans are still reading a lot more than they are watching videos when they are surfing. Sure, they might spend 5 minutes watching a video. But in another window, they are reading 10 articles in the time it takes to watch one video - and at the same time.
Be careful switching your whole business model based on what people are saying and the smoke and mirrors of statistics. Real people are reading articles.
By the way, you might also be thinking, well, half of the search results aren't "articles" because they aren't on an article directory. Of course not. Most articles are on people's blogs and websites. But they are still articles! Think about it!
Let's go through some numbers. When they are talking about video "traffic" what do they mean? They mean the number of kilobytes (kb) it takes to deliver a video. That is a very different definition than what marketers think of when they think of traffic. Marketers think of traffic as "the number of visitors that come to my site." But the statisticians who are writing these articles about video traffic surpassing article traffic are using a different definition for traffic.
Here's an example. Let's say you record a 5 minute video and your friend writes a 500 word article. If you get one visit and your friend gets one visitor, you both have equal traffic right? But the video take 500 kb to deliver to that visitor, and the article takes... 1 kb. So the people writing these articles about video traffic would say you had more traffic. 500 times more in fact. They would say you delivered 500 times more traffic than your friend with an article. And they would be right. Data traffic.
But in reality, if you had 500 visits to your article, and did 500 kb of traffic, you would then equal the videos data traffic. But you would have 500 visitors instead of 1.
Here's the proof. Google generally shows in their search results what they believe will get the most views, rights? So do a test. Go to Google and Google your favorite keyword. Look at the top 10 results. How many articles, and how many are videos? Think about this a little.
Humans are still reading a lot more than they are watching videos when they are surfing. Sure, they might spend 5 minutes watching a video. But in another window, they are reading 10 articles in the time it takes to watch one video - and at the same time.
Be careful switching your whole business model based on what people are saying and the smoke and mirrors of statistics. Real people are reading articles.
By the way, you might also be thinking, well, half of the search results aren't "articles" because they aren't on an article directory. Of course not. Most articles are on people's blogs and websites. But they are still articles! Think about it!
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