Whether you've created a website already or are planning to create one in the near future, you know that's only half the battle. The other half is getting your website found in the search engines in hopes of attracting those interested in the type of products or services you offer.

Although there are a variety of ways to get your website found, this report focuses on Search Engine Optimization (SEO). Through effective SEO tactics, you can improve your search engine rankings for important terms, gain more traffic and do more business.

As I'm routinely asked to give SEO advice/tips, I decided to put my thoughts to paper. The resulting articles have been compiled to create this report. Because of this, you may see some "overlap" in the information presented.

Before I dive into the SEO tips, I'll give you my definition of both SEO and SEM. I'll also cover some of the most common SEO terms and give you explanations in plain English. This knowledge will help set the stage for everything that follows.